Product & feedback glossary
Plain-English definitions of the product, feedback, and growth terms that show up in every roadmap conversation.
A/B TestingAnnual Recurring Revenue (ARR)Beta TestingChurn RateContinuous DiscoveryCustomer Acquisition Cost (CAC)Customer Effort Score (CES)Customer Lifetime Value (LTV)Customer RetentionCustomer Satisfaction Score (CSAT)Customer SegmentationFeature FlagFeature PrioritizationFeedback LoopJobs to Be Done (JTBD)Minimum Viable Product (MVP)Monthly Recurring Revenue (MRR)Net Promoter Score (NPS)North Star MetricObjectives and Key Results (OKRs)Product AnalyticsProduct BacklogProduct DiscoveryProduct-Led Growth (PLG)Product-Market FitRICE ScoringUser OnboardingUser PersonaUser StoryVoice of the Customer (VoC)