RICE Scoring
RICE scoring is a prioritization framework that ranks product ideas by combining four factors, Reach, Impact, Confidence, and Effort, into a single comparable score.
RICE was popularized by Intercom to bring consistency to roadmap decisions. Each idea is rated on four factors: Reach (how many people it affects in a given period), Impact (how much it moves the needle for each person, often on a scale like 0.25 to 3), Confidence (how sure you are about your estimates, as a percentage), and Effort (the work required, usually in person-months).
The score is calculated as Reach times Impact times Confidence, divided by Effort. Multiplying the first three captures total expected benefit weighted by certainty, and dividing by effort favors ideas that deliver more for less work. Ranking ideas by this score makes trade-offs explicit and curbs decisions driven by hunches or the loudest stakeholder.
RICE is most useful as a structured conversation, not a rigid verdict, since the inputs are estimates. Feedback data feeds it directly: the volume of requests informs Reach, the severity of the pain informs Impact, and how much corroborating feedback you have informs Confidence. In Feedjolt, prioritizing your most-requested feedback is a natural starting point for a RICE pass.