Product-Led Growth (PLG)
Product-led growth (PLG) is a go-to-market strategy in which the product itself is the main driver of acquisition, conversion, and expansion, rather than sales or marketing alone.
In a product-led model, people experience the product's value firsthand — usually through a free trial, freemium tier, or self-serve signup — before talking to a salesperson or paying. Onboarding, in-product guidance, and a fast path to a first win do the work that an outbound team would do elsewhere. Growth then compounds as satisfied users invite teammates and upgrade themselves.
It matters because it lowers the cost of acquiring customers and aligns the whole company around user experience: if the product does not deliver value quickly, growth stalls. That makes feedback central. Friction in onboarding, confusing features, and unmet needs directly suppress conversion and expansion, so teams watch usage and listen closely to what users say.
A clear feedback loop turns those signals into roadmap decisions. In Feedjolt, the requests and complaints that block users from reaching value cluster together, helping a product-led team remove the friction that quietly costs them sign-ups and upgrades.